VECTIV is about propulsion — converting energy into forward motion. This project translated that idea into a performance-driven visual language built to feel precise, fast, and intentional, reinforcing the technology behind the shoe while keeping the experience intuitive and engaging.

The core output was an 'animation-on-scroll' system, designed to respond to movement and progression. Deployed across the website, retail screens, and social media, the motion language unfolds as you move — echoing the feeling of push, return, and momentum at the heart of VECTIV. The result is an experience that doesn’t just explain performance, it lets you feel it.