This project centered on giving the NWSL a launch moment that matched the power, pride, and momentum of the league itself. The goal was to present the jerseys not just as kits, but as symbols of progress — worn by athletes who continue to redefine the future of the sport.

The visual language is bold and declarative, built to elevate both league and player with equal weight. Strong compositions and confident graphic moments put the athletes front and center, reinforcing visibility, legitimacy, and presence on a national stage. The jerseys are treated as badges of belief — markers of a league that’s earned its place and continues to push forward.

Designed to live across digital, social, and campaign environments, the launch delivers clarity and impact without dilution. The result is work that celebrates women’s soccer with the scale and seriousness it deserves — unapologetic, powerful, and unmistakably current.