Nike’s sustainability story is performance with purpose — turning waste into innovation at global scale. Since 2010, Nike’s commitment has helped divert billions of plastic bottles from landfills, transforming recycled material into high-performance yarn used in elite football kits.

This project visualized that transformation through a clear, cinematic “made-from” narrative. The jerseys were shot practically, grounding the work in reality, while CGI bottles rise, swirl, and assemble around them — forming the kit in real time. The contrast between tactile product photography and expressive motion elevates the story, making the process feel both credible and inspiring.

The idea extended beyond a single image into motion, allowing the sustainability message to unfold with clarity and emotion. The result is work that makes innovation visible — showing how thoughtful design and material choices can move performance, and the planet, forward.