Sneakerboots are built for the in-between — where performance footwear meets winter utility. This project focused on giving that hybrid idea a visual language as strong and adaptable as the product itself, positioning Sneakerboots as everyday essentials designed to move through cold, wet, unpredictable conditions.

The design language leans rugged and intentional. Strong typography, grounded compositions, and restrained color work together to communicate durability without losing Nike’s sense of energy and motion. The product is framed as ready-for-anything — equally at home on city streets and in harsher environments — with details and materials given space to speak for themselves.

Designed to scale across campaign touchpoints, the work reinforces Sneakerboots as more than a seasonal variant. It’s a mindset shift: familiar silhouettes rebuilt for winter, proving that style and performance don’t hibernate when the weather turns.