House of Go was designed as an immersive expression of movement — a physical and digital world built to introduce Nike React through experience, not explanation. The space translated the feeling of React cushioning into an environment that runners could see, feel, and move through, turning product innovation into something visceral and memorable.

The design language was energetic and expansive, built around bold color, dynamic graphics, and layered moments that encouraged exploration. Every surface, interaction, and transition reinforced the idea of forward motion, creating a rhythm that mirrored the sensation of running in React itself.

Activated across spatial design, content, and storytelling, House of Go blurred the line between product launch and cultural moment. The result is an experience that doesn’t just showcase a shoe — it invites people into the mindset of going farther, lighter, and faster, one step at a time.