Built for one of the biggest stages in college sports, this work brings intensity, pride, and momentum into a visual language that feels as big as the moment itself. The system was designed to capture the emotion of playoff football — fast, loud, and unapologetically bold — while giving each team space to show up with its own identity.

Through expressive typography, high-impact graphics, and scalable compositions, the work translates competition into atmosphere. Designed to live across playoff environments and communications, the result is a campaign that amplifies the stakes and celebrates the energy of college football when everything is on the line.