Back to Sport was built around a simple truth: the return to school is really a return to movement. This campaign focused on capturing real, unfiltered moments from the lives of high school athletes — where sport, identity, and everyday life collide. Featuring NIL athletes like Jerzy Robinson, the work stays close to reality, letting authenticity lead rather than polish.

Stills and motion were captured with the same raw energy, layered with motion graphics and sound design to amplify the emotion without overpowering it. Spanning multiple sport categories, the content was designed to move fluidly across paid media, social, and owned channels. The result is a campaign that feels lived-in and honest — a reminder that getting back to school means getting back to what moves you.

Photography: BOOGIE
BTS Photography: WILLIE JANE
DP: LIDIA NIKONOVA