We partnered with lululemon to extend one of their most iconic brand expressions into a new arena: running. Building on the evolution of the Manifesto, RUN ID became an opportunity to amplify that living system with energy, motion, and intensity — without losing the humanity at its core. This wasn’t about decoration or differentiation for its own sake. It was about giving runners a visual language that could move at their pace.

Using a modular approach, we expanded the system with bold new illustrations and expressive typography designed specifically for the run category. We pushed scale, weight, and rhythm — amplifying lululemon’s core type system with something bigger, louder, and more kinetic. The result is a language that feels physical and expressive, built to perform across movement-led moments, environments, and stories.

RUN ID brings the Manifesto into motion. It’s confident, visceral, and unapologetically expressive — a system that reflects the intensity of running while staying unmistakably lululemon. By leaning into risk and expression, we helped create an identity that doesn’t just support the run — it runs with it.

Special thanks: Tsz Ho Ip, Michelle Han, James Dunphy.