The project aimed to refresh Lululemon’s visual language by introducing an illustration library that aligns with the brand’s evolving philosophy. While the existing wallpaper graphics felt visually strong but emotionally distant, the brand needed a more expressive, human-centered system to communicate ideas and accent moments across platforms.

The solution was to create a scalable set of simple, positive illustrations that visually echo the spirit of Lululemon’s values. Each illustration is message-driven—designed to pair with brand quotes and philosophies rather than ambassador statements—allowing the brand to speak with warmth, clarity, and consistency as it transitions toward more idea-led storytelling.