We partnered with Nike to help launch the Jordan x Paris Saint-Germain collaboration — a collision of sport, fashion, and global culture. The campaign needed to speak fluently across worlds, honoring Jordan Brand’s legacy while channeling PSG’s modern, Paris-rooted confidence.

Our work focused on creating a visual language that felt elevated, bold, and unmistakably international. Drawing inspiration from the energy of Paris and the attitude of Jordan, we built imagery that balances precision and expression — treating the product not just as performance gear, but as a cultural symbol worn beyond the pitch.

Designed to live across digital platforms and global touchpoints, the launch content reinforced the collaboration’s reach and relevance. The result is a campaign that feels confident and connected — where sport meets style, and legacy meets the future, on a world stage.