We partnered with CYLO to bring a new kind of city bike into the world — one designed to simplify urban commuting while elevating safety, presence, and form. Built for today’s discerning urban rider, CYLO is grounded in a bold, arresting silhouette that feels modern, confident, and unmistakably intentional.

This was a deeply personal internal project, close to our founder and his brother, and approached with the care and conviction that kind of belief demands. Working alongside industrial designers Erik Arlen and Ludovic Roth, we set out to rethink the bicycle from the ground up — not as a collection of parts, but as a single, cohesive object designed for life in the city.

Beyond the product itself, we shaped the CYLO brand end to end — defining the visual identity, creating content, and designing the web platform to express the same clarity and restraint found in the bike. The result is a unified system where form, story, and experience work together, positioning CYLO as a thoughtful response to modern urban mobility.