Working alongside digital agency Enjoy The Weather, we partnered with Converse to create a fun, informative video that demystifies the customization experience behind Converse By You. Our goal was to make the process feel effortless and inviting — turning possibility into something instantly understandable and exciting.

Built around a key consumer insight — that many people don’t realize they can customize their own Chucks — the film was designed to educate without overwhelming. It delivers on three core storytelling pillars: clarity around what can be personalized, a clear view of the product offerings, and an open invitation to create. Every moment is intentional, guiding viewers through the experience while keeping the focus on play.

The concept places the Chuck 70 in a zero-gravity world, where it drifts through space and transforms as it interacts with floating elements that alter its look on contact. Alongside the film, we developed a visual language to support team partnership colorways, extending the system across use cases. The result is work that informs, inspires, and reminds people that their Chucks can be as individual as they are.