We partnered with Beats to bring the SOLO Line & Friends campaign to life, reintroducing Line Brown through a bold new lens. Inspired by the neon-soaked streets of Tokyo after dark, the campaign transforms Brown into a confident, underground DJ — funnier, edgier, and unapologetically in his element.

Our work focused on world-building, crafting a visual universe that mirrors the energy of the city at night. Saturated color, glowing typography, and urban textures pull viewers into a version of Tokyo that feels electric and alive, setting the stage for this evolved character to take center stage.

The result is a campaign that blends character, culture, and product into a single, immersive narrative — positioning Beats as a connector between sound, self-expression, and global street culture, while giving Line Brown a new attitude built for the spotlight.

Photographer: Dan Hall