We partnered with Beats to create a social-first campaign for Beats Fit Pro 2 that celebrated self-expression through customization. With case engraving as the hero, our goal was to show how something small can say everything — turning personalization into a statement of identity.

Grounded in real consumer insight, the work leaned into one of the most popular engraving themes: horoscopes. Each sign became its own moment, with personality-led animations that captured the nuances, energy, and attitude behind every zodiac. Playful, expressive, and instantly recognizable, the system invited audiences to see themselves in the product.

Designed for social, the campaign transformed customization into culture — merging animation, character, and product in a way that feels distinctly Beats. The result is a series that makes personalization feel fun, meaningful, and unmistakably personal, one sign at a time.