Working hand in hand with our partners at Futuredeluxe, we helped shape a visual language that translated the Arrival Van’s innovations into expressive, cinematic marketing moments. Our focus was on turning complex systems into clarity, revealing the intelligence behind the vehicle through artful storytelling that feels as forward-thinking as the technology itself.

The content was structured around three core modules — Modularity, Materiality, and Connectivity — each spotlighting a defining innovation of the van. Materiality explored the use of recycled fibers and resins, compressed into durable, high-impact panels that rethink how vehicles are built from the inside out. Modularity highlighted a system designed for adaptability, where components and cargo configurations evolve over time, enabling easier repairs and more sustainable longevity. Connectivity brought the intelligence layer to life, showcasing an always-on ecosystem that allows for fleet-wide oversight, diagnostics, and precise component control.

Across motion and stills, we created a cohesive visual system designed to perform across digital platforms and live event environments. The result is work that balances technical depth with emotional resonance, celebrating Arrival’s belief that the future of transportation should be smarter, cleaner, and radically more human.