We partnered with Arrival to help define a visual voice worthy of its ambition — a UK-based EV startup reimagining B2B vehicles and public transportation at a global scale. Our role was to translate Arrival’s mission of RADICAL IMPACT into a visual system that could move as fast and as boldly as the ideas behind it. This wasn’t about polish for polish’s sake — it was about giving form to a belief that transportation, manufacturing, and cities themselves could be redesigned for good.

At the heart of the work was a brand book built to generate momentum. Arrival wasn’t just launching products — it was reinventing how they’re made. That level of transformation demanded a visual language that balanced activism with optimism, urgency with imagination. We leaned into that tension, creating a system that could inspire belief while grounding the vision in something tangible and actionable.

The visual language was born from the method of making itself. Inspired by constant iteration and adaptive systems, we developed a modular grid that echoes how computers interpolate data — building meaning block by block. Flexible, dynamic, and purpose-driven, the system evolves with the brand, mirroring Arrival’s own approach to designing a future that’s not just electric, but transformative.